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You have to admire an artist who can keep changing and challenging themselves, even late in their career. After decades of fusion and instrumental rock albums, Beck has thrown us a serious left turn curve here with the recent “Loud Hailer”. Its as if Beck has discovered political punk rock 40 years after the fact, but its never too late to try something new as “Loud Hailer” turns out to be one of the hottest and most emotionally charged albums of Beck’s very successful and lengthy career. The way this album came about is interesting in itself, apparently Jeff was at a party, thrown by friend Roger Taylor, at which the ‘entertainment’ was the noisy post-punk RnB of vocalist Rosie Bones and guitarist Carmen Vandenberg. Jeff was so impressed with what he heard that he invited them to help make his new album, and also enlisted their producer, Fillipo Cimatti.
Not much from Jeff Beck’s past could prepare long time fans for this new album. Although Jeff is well known for his virtuoso guitar solos, there is very little of that on here, instead the emphasis is on Rosie Bones and her angry and passionate political musings. Beck’s supporting guitar work is rough and bluesy, drawing heavily on rootsy Missippii delta riffs that are turned into massive industrial sledge hammers via Fillipo Cimatti’s very modern and bigger than life production. Although the sound on here is thoroughly modern, the rawness of the music recalls classic hell raisers like Iggy Pop, the MC5 and early Funkadelic.
Some have been critical of Rosie’s lyrics, possibly searching for something more eloquent and definitive, but great rock lyrics are never about surety, instead the random energy of doubt, frustration, and confusion have been the hallmark of rock’s passion since the early days of ‘My G..g..g..generation". Along with her anti-’new order’ anarcho political lyrics, Rosie also sings about current vacuous pop culture, difficult relationships, the price we pay in pursuit of carnal pleasure, and some hope for the future. It helps that Rosie is a great singer who can veer from punky raps to sweet melodies and anything else in between. The icing on the cake is Fillipo Cimatti’s massive industrial strength production. Jeff Beck’s guitar has never sounded so huge and destructive, and the beats supply the crushing blows to back it all up.
Those looking for Jeff Beck’s fusion guitar playing best pass on this one, but if you are looking for raw angry poetic gut level rock/RnB that combines the best of John Lennon, Iggy Pop, Curtis Mayfield, Curt Cobain and Black Flag, then you have to come to the right place. “Loud Hailer” will be one of the best rock records to come out this year. Put this in the car and turn it up loud and I bet people will get out of your way, this music is an unstoppable tidal wave.