siLLy puPPy
SLY & THE FAMILY STONE weren't kidding around when they titled their debut album A WHOLE NEW THING which hit the market in 1967. The San Francisco band wasn't only a cutting-edge band musically by fusing soul, funk, rock and psychedelic music, but they were also one of the first successful bands to have a racially mixed lineup that had both girls and boys playing together like good little kids should. Despite all this groundbreaking effort though, the album went virtually unheard by the listening public at large but it was an immediate hit for musicians and those lucky enough to find it on their turntables. A likely story. The material wasn't “commercial” enough and because it was so different and didn't fit in with any radio formats thus receiving no airplay and despite being on a major record label, little was done in terms of promotion. Sly was urged to write more radio friendly tunes and soon after this release of this album, “Dance To The Music” was released which got the band recognized.
Musically this album is far from a throwaway. It shows a promising young act with a whole heap of strong tracks here. Although the songwriting isn't quite as strong as the following two albums for this first phase of S&TFS's career, it certainly has a few winners such as “Underdog,” “Turn Me Loose” and “Run, Run, Run.” In fact most of the album is quite pleasant with the exception of a couple out-of-place mediocre ballads that interfere with the flow. Certainly not the best album the FAMILY came up with but considering how revolutionary this sound was at the time and that there are plenty of interesting tracks to be had, this is required listening in my book.